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Digital Marketing

Course
Course Summary

When all or some of the internet marketing activities like online advertising, promotions, branding, creating utility, reputation management etc. are done over the internet space using digital devices like mobile, desktop laptops, palmtops, tablets, etc., it's called Digital Marketing. Here we are offering job-oriented professional Digital Marketing (SEO) Training Classes with recognized diploma & certificate courses at our Delhi NCR training institutes with 100% job placement.

Wanna Join Digital Marketing Classes today? Don’t worry We at “IIT”  Delhi NCR always here for you to solve your all queries regarding Digital Marketing Training classes and SEO course classes. When you come to our digital marketing training institute you will get Digital Marketing notes, Digital Marketing books with Digital Marketing practical training, starting from first step to last step regarding course details and “Digital Marketing” classes guidance. Digital Marketing classes will also help IGNOU and other universities BCA, MCA and B.Tech students to prepare for their Term-End exams

 

SEO (Search Engine Optimization)

First of all we'll see what SEO exactly Is and what kind of proceses we need to follow to get higher rankings in major search engines like Google, Yahoo and Bing. It'll be a complete overview regarding strategies and techniques to follow in search engine optimization.

 

On-Page Optimization

After Researching keywords now the time is to work with them. first of all we need to make our website Search Engine friendly by placing our keywords on some appropiate places on our website so that the search engines can categorize our website in proper category with our targeted keywords. the process of making our site search engine friendly is called On Page optimization.

 

Off-Page Optimization

After On-page Optimization the time is for Off page SEO. Off Page SEO is also called link building. we need to make strong link building to make an athority of our website i the eyes of search engines so that our site can achive higher rankings. in this module we'll learn about backlinks and will see how to create high authority do follow backlinks for our website.

 

Pay per click

Pay per click Marketing is one of the booming industries in India and aboard. We all know about Google AdSense and Google Ad words. Google Ad words is the pay per click advertising program by Google in which one has to pay when any visitor click on the ads of the business owner. One doesn't require paying for displaying his/her ads on the network websites of Google. DICC will provides you in-depth knowledge of PPC marketing and also help you to get Google Ad words certificate. Our training program will cover all the aspects of Pay per click Marketing. .

 

Social Media optimization 

IIT offers Social Media optimization programs under the guidance of professional social media experts. IIT offers you the best and qualitative Social Media Optimization (SMO) training. Our well designed course modules will equip the students with in-depth knowledge of using social media techniques to increase the traffic on websites. We provide you the practical guides for all the concepts you learn. We teach you how to use Facebook, Twitter, Linkdin, Digg and other social sites to enhance traffic and branding of your business. Social Media Marketing (SMM) plays a vital role today and every business today would like to use SMM platforms to get visible throughout their targeted audience.

 

Mobile marketing

Mobile marketing these days is a relatively new discipline and is defined as a multichannel interactive interface for the promotion of products and services via mobile phones. In this course, you will learn everything about mobile marketing and app marketing. You will learn:

1. The importance of using Mobile in your Marketing Strategy
2. How to create campaigns for your mobile website
3. Basics of App development
4. How to create an effective strategy and use different channels to get App downloads(Organic and Paid)
5. How to successfully retain and engage the users who have downloaded you App
6. How to monetize your App using different methods
7. How to analyse the user behaviour on your app and personalize the strategies
All this will be done in a hands on training where you will work on an app and see live results. Marketing budgets will be allotted to market your website and app.

 

Learn Digital Marketing Lecture Started
  • Defining Search Engines
  • Major Search Engines V/s Directories
  • Domain Authority
  • Page Authority
  • Alexa Rank
  • Web Designing Basics
  • URL structure
  • Domain
  • Hosting
  • On-page Error Implementation
  • Keywords Density
  • Google Webmaster Tool
  • Google analytics
  • Google Adwords
  • Keyword Planner
  • Keywords Analysis
  • Blogs Submission
  • Social Bookmarking
  • The AdWords Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  • Google Analytics Code Study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Pages (Dos and Don'ts)
  • Facebook Apps

Course Criteria

  • Duaration : 3 Months
  • Eligibility : 12th
  • Course Type : Digital Marketing
  • Certification: Certificate

Course Highlights

 

Our Facilities

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    Global Certificate

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    Alumni Support

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    Books & Library

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